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Audi outperforms BMW, Mercedes multichannel campaigns: study
Audi A6 Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency,...
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Jaguar sharpens F-Type push to reach men ages 25-54
Jaguar F-Type Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience. The automaker’s new “Your Turn” campaign...
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BMW Super Bowl commercial pokes fun at changing technology
Katie Couric and Bryant Gumbel discuss the Internet in 1994 German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl...
View ArticleClik here to view.
Audi outperforms BMW, Mercedes multichannel campaigns: study
Audi A6 Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency,...
View ArticleClik here to view.
Jaguar sharpens F-Type push to reach men ages 25-54
Jaguar F-Type Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience. The automaker’s new “Your Turn” campaign...
View ArticleClik here to view.
BMW Super Bowl commercial pokes fun at changing technology
Katie Couric and Bryant Gumbel discuss the Internet in 1994 German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl...
View Article
